Nikki Beckman
Hello 👋 I'm Nikki. I'm the lead product designer for sports betting across CBS Sports products. I turn complexity into clarity—balancing strategy, systems, and craft to design thoughtful experiences. I believe great design happens when you zoom out to see the bigger picture without losing sight of the details. Whether I'm helping sports bettors navigate a world of overwhelming data, enticing users to contribute content, or shaping journeys that turn insight into action, I bring curiosity and clarity to every problem—starting with thoughtful questions, fostering cross-functional collaboration, and staying focused on creating work that's intuitive, scalable, and delightful.
Before design, I spent years helping athletes reach their potential as an athletic performance and nutrition coach. That lens—understanding how people behave, think, and grow—still shapes everything that I do.
When I'm not designing, you'll find me running around outside with my dog, taking care of my plants, and serving on the board of the WEL Foundation, a nonprofit focused on mental and physical wellbeing in Orange County, New York. I'm passionate about health and fitness, sustainability, and continuous learning—always striving to grow as both a designer and a human.